
The Growth Metric Most Businesses Ignore and How to Move It
Most “funnels” aren’t funnels. They’re Plinko boards. A lead drops in, bounces around your website, your emails, your sales process, your product… and you hope they land in the right

Most “funnels” aren’t funnels. They’re Plinko boards. A lead drops in, bounces around your website, your emails, your sales process, your product… and you hope they land in the right