It can be tempting for business leaders to think that investing in employees – paying better than average wages, give them an opportunity to utilize their strengths and skills, staffing appropriately, giving time off – are just kumbaya.
As in, those things don’t really matter to the bottom line.
Thank goodness for author Zeynep Ton who infuses some sanity into this discussion.
In the book The Good Jobs Strategy: How the Smartest Companies Invest in Employees to Lower Costs and Boost Profits, she lays out an unassailable case for how providing good jobs is not only a nice thing to do, but it’s actually a strategic advantage.
Yes, it costs more, but the benefits are overwhelming (and surprising). From higher rates of job satisfaction, to increased retention, to increased profit margins and more satisfied customers.
More and more, the Good Jobs Strategy is not just a “nice to have” but a “must have.”
How can you leverage the Good Jobs Strategy in your context?
