I recently posted on Twitter, “What’s the most effective cold outreach you ever received?” The post received a surprising amount of engagement, with over 21,000 views and counting.
Most replies said they had never received a thoughtful cold outreach.
Seems thoughtful outreach is a rare thing.
One owner & investor (Michael Girdley) who owns 3 significant businesses in Texas replied the following:
“Someone actually spent more than 3 seconds to understand what might be a priority for me, then cold-messaged a custom note that actually met said priority. Otherwise, it’s just jerks pumping garbage and web design offshoring.”
The phrase that caught my attention was, “spent more than 3 seconds to understand what might be a priority to me.”
If you have manager or owner anywhere in your title, I’m sure you are bombarded with self-centered sales messages all the time.
The Platinum Rule of Cold Outreach. Treat others as they would like to be treated. Whenever reaching out, make it about them not you. And wherever possible personalize the connection.
It usually takes 2 minutes of digging these days in order to find out something about a person. Taking that extra time and making it about them, not you, will set you apart when making cold outreach.
What about you? Have you ever received a thoughtful cold outreach? Or, have you ever made one that led to a great connection for you?
