Warby Parker figured out a creative way to tell their story
Warby Parker’s strategy was to offer stylish sunglasses made of quality materials for $99. It’s been a winning strategy, and you can read more about it here.
As a long-time fan of the company, I visited their Nashville store in hopes of finding a replacement pair. I was delighted to see that they print the Warby Parker story on the microfiber cleaning cloth that is included with every new pair of glasses. Pretty cool way to connect their story with fans of their brand.
In-N-Out Burger creates lap mats for a purpose
This fast-food chain, often considered the Chick-fil-A of burger joints, decided to use their drive-through lap mats for a better cause. While raising money for human trafficking prevention, they used the lap mats to help bring awareness to the issue.
It got us thinking…what unused space could be used for good in our business? What about your organization?
Check It Out: Teddy Roosevelt’s trick to prepare for a looming project
Teddy Roosevelt hated the pressure of a big looming project, such as an important speech, before heading out on vacation or just working on other things. So, before leaving he would sit down and quickly sketch a rough draft of the speech. Then he would put it on the shelf and forget about it, until’ a few days before the speech. Then he would revisit and finalize it.
The act of quickly and uncritically jotting down an outline for the speech would free up his mind knowing that he already had a plan for it, and didn’t have to think and fret on it any more. This has been a super helpful way for us to prepare for deadlines on looming projects. You may find it helpful in your world as well.
Check out the podcast interview with Dorris Kearns Goodwin, on the successful habits of 4 Presidents.
