If you own the P&L, lead a leadership team, or set strategy, this session is for you. We’ll show how clear, lived purpose becomes a competitive advantage.
A plain-English definition of purpose you can align a leadership team around.
The Purpose → Practice → Performance Loop for sharper priorities and cleaner dashboards.
Purpose in Action Case Study. How Drum Creative’s purpose shaped services, client results, and growth.
How to Operate with Purpose. Hiring, meetings, and metrics that anchor culture as you scale.
Purpose in Action Case Study. How Drum Creative’s purpose shaped services, client results, and growth.
Joe LaPenna, CEO of Drum Creative, will share how codifying Drum’s purpose influenced executive decisions—service mix, client selection, team alignment, and marketing efficacy.
About Your Host
Founder of CloudNINE and Beautiful Company Builders, and Partner at NOAH Property Management, Chris Cloud helps leaders scale with soul through simple, human-centered systems. Chris’s mission is to re-humanize business and work.
This event is designed for owners and executives of values-driven, service-based companies.